基于用户体验的非遗APP设计与应用研究

目的 实现非遗APP创新设计应用，提高非遗APP的用户体验，促进非遗文化的传播。方法 根据非遗文化活态性的特点将其分为静态特征文化和动态特征文化，对两种特征文化进行转换形成非遗文化知识单元，结合Garrett用户体验要素模型，构建非遗APP用户体验要素模型，分析模型中各层级的逻辑关系和设计原则。以二十四节气为例进行设计开发，通过用户测评结果验证该模型的可用性。结果 用户测试数据显示，以非遗APP用户体验要素模型指导开发的二十四节气APP，在价值性、可靠性、可用性和合意性上拥有良好的用户体验，能促进节气内容传播。结论 非遗APP用户体验要素模型能满足非遗APP开发的需要，为非遗APP的设计开发提供借鉴和思路，将其作为非遗APP用户体验的设计模型具有较强的可行性。

Design and Application of Intangible Culture Heritage APP Based on User Experience

The work aims to realize the innovative design and application of intangible culture heritage APP, so as to improve the user experience of intangible culture heritage APP, and promote the spread of intangible culture heritage. According to the active characteristics, the intangible culture heritage was divided into static feature culture and dynamic feature culture and the two feature cultures were transformed into intangible culture heritage knowledge units. Combined with the Garrett user experience element model, the user experience element model of intangible culture heritage APP was constructed and the logical relationships and design points of each level in the model were analyzed. Taking twenty-four solar terms as an example, the design and development were carried out, and the usability of the model was verified by user evaluation. The user test data showed that the twenty-four solar terms APP developed with the non-legacy APP user experience element model hada good user experience in value, reliability, usability and desirability, and could promote the spread of solar terms. The user experience element model of intangible culture heritage APP can meet the development needs of intangible culture heritage APP, and provide reference and ideas for the design and development of intangible culture heritage APP and has strong feasibility as a design model for user experience of intangible culture heritage APP.