网络环境下国有企业危机公关策略探讨

网络信息的传播呈现覆盖面越来越广、速度越来越快、影响力越来越大、衍生信息越来越多的趋势。由于缺乏有效的法律法规来引导和规范网络环境,使信息传播不能完全做到客观、真实和完整。这些问题的存在,是对国有企业危机公关工作提出的新挑战。只有认真分析网络环境下国有企业面临的危机公关新特点,针对网络环境制定适宜的危机公关策略,才能将网络传播的速度和影响力转化为企业发展的契机和助力。

On Policy of Risk Public Relations in State-owned Enterprise under Network Environment

Propagation of network information is being in the trend of wider and wide coverage,faster and faster speed,greater and greater influence,more and more derivative information.In lack of effective law and regulations to guide and standardize network environment,the propagation of network information cannot be objective,true and complete.These problems are new challenge to risk public relations in state-owned enterprise.Only if we honestly analyze new characteristics of risk public relations faced with state-...