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Online political marketing in Greece: An evaluation of the 2007 national elections and two case studies |
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| Authors: | Constantinos K. Coursaris Savvas Papagiannidis |
| Affiliation: | 1. Department of Telecommunication, Information Studies, and Media, Usability and Accessibility Center, 424 College of Communication Arts and Sciences, Michigan State University, East Lansing, MI 48824, USA;2. Newcastle University Business School, Armstrong Building, Business School, Newcastle University, Newcastle upon Tyne, NE1 7RU, UK |
| Abstract: | This paper presents findings on the use of Web sites as a political marketing tool in the context of the 2007 Greek national elections. The questions guiding this research are how popular were online campaigns in terms of candidate use of Web sites and which trust and credibility-building Web site design cues were leveraged by candidates. This study also explored differences in online campaign practices both between Greek political parties and between the 2007 national Greek elections and the 2002 federal US elections. |
| Keywords: | Political marketing Website Design Greece Elections Trust |
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