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| 即时通讯工具的影响因素分析——以微信为例 | |
| 引用本文： | 程小燕. 即时通讯工具的影响因素分析——以微信为例[J]. 山西电子技术, 2014, 0(4): 74-75 |
| 作者姓名： | 程小燕 |
| 作者单位： | 太原师范学院计算机系,山西太原030600 |
| 基金项目： | 国家自然科学基金项目：用户行为数据稀疏表示的理论与方法（61273294） |
| 摘 要： | 即时通讯（IM）是一种非常受欢迎的互联网应用。在当今中国，有十多个即时通讯产品正占据着市场的主要份额。微信作为即时通讯产品的一种，其所具有的传播有效性、扩散持续性、更新及时性、互动便利性，使得其在即时通讯的市场份额中异军突起。本文主要通过对微信使用者的访谈和对相关文献的整理确定了微信广泛使用的影响因素，即通讯效果、社会影响及休闲娱乐。 |
| 关 键 词： | 微信 影响因素 即时通讯(IM) |
The Analysis on Influence Factors of Instant Messaging Tool |
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| Cheng Xiaoyan. The Analysis on Influence Factors of Instant Messaging Tool[J]. Shanxi Electronic Technology, 2014, 0(4): 74-75 | |
| Authors: | Cheng Xiaoyan |
| Affiliation: | Cheng Xiaoyan (Taiyuan Normal University, Taiyuan Shanxi 030600, China) |
| Abstract: | Instant Messaging （IM） is a kind of very popular Internet applications. In today＇s China, there are more than ten IM products occupying the main market share. As an IM tools, WeChat which has the characters of communication effectiveness, diffusion continuity, update timeliness and interaction convenience, is outperformance in the instant messaging market share. Through the We- Chat user interviews and the related literature, this article analyzes the influence factors of the widespread use of WeChat which are the communication effect, social impact and leisure entertainment. The purpose of the conclusion of this study is to provide reference for upgrading and developing the communications business. |
| Keywords: | WeChat influence factors instant messaging |
| 本文献已被 维普 等数据库收录！ | |