| 英汉广告语用规约的社会文化性 |
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| 引用本文： | 杨永和,刘丽珍.英汉广告语用规约的社会文化性[J].湖南纺织高等专科学校学报,2014(4):39-42. |
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| 作者姓名： | 杨永和 刘丽珍 |
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| 作者单位： | 湖南工程学院外国语学院,湖南湘潭411104 |
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| 基金项目： | 湖南省哲学社会科学课题“语码混用与语码转换现象的社会语用学研究”（12WLH15） |
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| 摘 要： | 广告语言是语言使用中最活泼、最具影响力的东西,是人们从事社会活动的反映,是一种社会现象,也是一种文化现象。从语用学的角度,在文化解读和文化误读两方面探讨英汉广告语用规约的社会文化性。
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| 关 键 词： | 语用规约 广告 社会文化性 |
Social-Cultural Features in the Pragmatic Stipulation of English and Chinese Advertisements |
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| Authors: | YANG Yong-he LIU Li-zhen |
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| Affiliation: | (College of Foreign Languages, Hunan Institute of Engineering, Xiangtan 411104, China) |
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| Abstract: | Advertisement,as the most active and influential thing,turns out to be a social phenomenon and a cultural phenomenon,as well as a reflection of people＇s social activities.Starting from the perspective of pragmatics,this paper has done research into the social-cultural features in the pragmatic stipulation of English and Chinese advertisements from such aspects as cultural interpretation and cultural misinterpretation. |
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| Keywords: | pragmatic stipulation advertisement social-cultural features |
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