论本土文化融入中国现代包装设计的必要

中国现代包装设计处在传统与潮流、商业与文化交汇冲突的复杂位置。因此现代包装设计应在对其传播主题的文化内涵充分发掘的基础上，通过运用富有民族特征的表现方式和手段，在更有效地实现包装设计商业传播价值功能目的同时实现传承与介绍本土文化的社会职责。一方面它意味着在商业环境下，以创新为基础，对传统元素、表现手法进行重新分析与再创造。

On the Necessity of Incorporating Chinese Traditional Culture into Modern Packaging Design

The competitiveness of a product can be strengthened through a better package with traditional characteristics and local cultural elements. Such a trend of packaging design with local cultural elements is firstly defined in this article. Then some oversea application experiences are closely studied to emphasize the necessity and urgency of incorporating Chinese traditional culture into modern packaging design.