Structuring the early fuzzy front-end to manage ideation for new product development |
| |
Authors: | Andreas Riel Martin Neumann Serge Tichkiewitch |
| |
Affiliation: | 1. G-SCOP Laboratory, Grenoble Institute of Technology, Grenoble, France;2. EMIRAcle AISBL Research Association, Brussels, Belgium;3. KSPG AG, Neuss, Germany |
| |
Abstract: | This paper presents the creation of a reference stage-gate process model for ideation activities in the early fuzzy front-end of new product development (NPD). The work is based on a unique empirical approach that combines the results from NPD research with insights gained from expert interviews of key innovation stakeholders in industry in order to come up with a list of key success factors for the ideation process. These factors provide the pillars for the design of an ideation reference process model from which company-specific ideation processes can be derived taking into account the organisation's specific context and innovation culture. |
| |
Keywords: | Product development Decision making Innovation management |
本文献已被 ScienceDirect 等数据库收录! |