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Relationship-based e-commerce: theory and evidence from China |
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| Authors: | Maris G Martinsons |
| Affiliation: | Department of Management, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong SAR, China, email: |
| Abstract: | |
| Keywords: | e-commerce strategic management institutional theory interpersonal trust rule-based governance developing countries |