| 法国电信集团运营模式研究 |
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| 引用本文： | 沈青.法国电信集团运营模式研究[J].中兴通讯技术,2006,12(3):51-53,60. |
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| 作者姓名： | 沈青 |
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| 作者单位： | 法国电信集团研究与开发中心,法国,巴黎,92794 |
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| 摘 要： | 中国电信企业经过多年的高速发展，逐渐步入成熟期，增长率下降、利润降低将是必然趋势，因此目前亟需探索新的运营模式，向综合型全业务电信运营商的方向发展。法国电信集团历史悠久，市场转型起步早．其发展经验有许多地方值得借鉴，包括法国电信集团具有特色的品牌战咯、灵活的经营模式、为企业提供全方位服务的经营手段。中国电信企业应积极开展全业务经营，加快发展企业网市场，完善合作运营模式，争取早日走向世界。
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| 关 键 词： | 电信运营商 品牌战略 集成整合 自营 合作 联合合资 |
| 文章编号： | 1009-6868（2006）03-0051-03 |
| 收稿时间： | 2006-03-02 |
| 修稿时间： | 2006年3月2日 |
Experience of Operation Modes of France Telecom Group |
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| SHEN Qing.Experience of Operation Modes of France Telecom Group[J].ZTE Communications,2006,12(3):51-53,60. |
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| Authors: | SHEN Qing |
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| Abstract: | The telecommunication industry has gradually changed from low risk and high revenue estate to high risk and low revenue estate. Nowadays, the blueprint in the world of telecommunication both at home and abroad is to be the integrated whole services telecommunication operator. In this domain, France Telecom Group has many advantages. The marketing strategy, Brand Strategy, and the operation modes of France Telecom Group, including independent operation mode, cooperation mode, joint-founded mode etc, have been analyzed in order to give an example for China Telecom Group to well develop its own operation modes in the future. |
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| Keywords: | telecommunication operator brand strategy integration independent operation cooperation joint-founded |
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