| 混凝土企业如何面对市场的竞争 |
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| 引用本文： | 廉慧珍.混凝土企业如何面对市场的竞争[J].建筑技术,2007,38(1):69-72. |
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| 作者姓名： | 廉慧珍 |
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| 作者单位： | 清华大学土木水利学院,100084,北京 |
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| 摘 要： | 面对建筑市场激烈的竞争,采取压价竞争是有意无意的恶性竞争,恶性压价竞争实际上是饮鸩止渴。正确的竞争路线是创品牌,保证质量。建筑工程各环节同时是产品,又是用户。因此,需要合作方式提高质量,以质量去赢得市场,这才是双赢的道路。
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| 关 键 词： | 混凝土 市场 竞争 质量 |
| 文章编号： | 1000-4726（2007）01-0069-04 |
| 修稿时间： | 2006-12-17 |
CONCRETE ENTERPRISES: HOW TO FACE THE COMPETITIVE MARKET |
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| LIAN Huizhen.CONCRETE ENTERPRISES: HOW TO FACE THE COMPETITIVE MARKET[J].Architecture Technology,2007,38(1):69-72. |
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| Authors: | LIAN Huizhen |
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| Affiliation: | School of Civil Engineering,Tsinghua University,100084,Beijing,China |
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| Abstract: | Facing the cruel competition in construction market,low price is in fact a vicious competition,whether intentional or unconscious,that will eventually bring fateful strike to the competitor.Proper competition strategy is to create a famous trademark with guaranteed quality.Each work of a construction project is not only a product itself but an effort to win the client.It is therefore necessary to improve the quality in order to win market in a co-operative way,a win-win road to take. |
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| Keywords: | concrete market competition quality |
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