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Clean cut cigarettes: fictitious launch foreshadows actual tobacco industry strategy |
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| Authors: | Henningfield Jack E Connolly Gregory N Kemper Katherine E Gitchell Joseph G Pinney John M |
| Affiliation: | Pinney Associates, Bethesda, Maryland, and Johns Hopkins University School of Medicine, Baltimore, Maryland, USA. jhenning@pinneyassociates.com |
| Abstract: | A fictitious cigarette brand, "launched" at the 11th World Conference on Tobacco or Health, appears to have been adopted by Philip Morris. |
| Keywords: | advertising harm reduction marketing Marlboro regulation |
| 本文献已被 PubMed 等数据库收录！ | |