| 茶包装的色彩心理研究 |
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| 引用本文： | 刘利,徐人平.茶包装的色彩心理研究[J].包装工程,2006,27(3):194-197. |
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| 作者姓名： | 刘利 徐人平 |
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| 作者单位： | 1. 苏州职业技术学院,苏州,215021
2. 昆明理工大学,昆明,650093 |
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| 摘 要： | 色彩心理是指客观色彩世界引起的主观心理反应,而人们对茶包装的色彩心理感受实际上是多种信息的综合反应.主要对人们在茶包装设计中产生的色彩心理进行了探讨,并通过成功的设计案例进一步加深对茶包装色彩心理的理解.
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| 关 键 词： | 茶包装色彩 色彩心理 心理反应 |
| 文章编号： | 1001-3563(2006)03-0194-04 |
| 收稿时间： | 2006-02-20 |
| 修稿时间： | 2006年2月20日 |
Study on Color Psychology in Packaging Design of Tea |
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| LIU Li,XU Ren-ping.Study on Color Psychology in Packaging Design of Tea[J].Packaging Engineering,2006,27(3):194-197. |
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| Authors: | LIU Li XU Ren-ping |
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| Affiliation: | 1. Suzhou Industrial Park Institute of Vocational Technology, Suzhou 215021, China; 2. Kunming University of Science and Technology, Kunming 650093 ,China |
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| Abstract: | Color psychology is the subjective mental reaction caused by the objective color world.Actually,people's feeling of packaging design of tea is the mental expressions consist of much information.Through a series of successful examples,the color psychology of tea packaging was discussed to increase the understanding of color psychology of tea packaging. |
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| Keywords: | packing color of tea packing color psychology mental reaction |
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