B2B e-commerce supply chain integration and performance: A contingency fit perspective on the role of environment |
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| Authors: | Karthik NS Richard Cindy |
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| Affiliation: | aDepartment of Marketing, 346 College of Business Administration, University of Northern Iowa, Cedar Falls, IA 50614, United States;bChallenge for Excellence Chair in Supply Chain Management, 154 College of Business and Public Policy, University of Louisville, Louisville, KY 40292, United States;cDepartment of Marketing, W. Frank Barton School of Business, 1845 Fairmount, Wichita State University, Wichita, KS 67260-0084, United States |
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| Abstract: | Drawing upon contingency theory “fit” research in the IT and supply chain management literature, we applied the “fit” concept to the relationship between B2B e-commerce supply chain integration and performance. The results demonstrated that the effect of B2B supply chain integration on financial, market, and operational performance decreased as product turbulence and demand unpredictability jointly increased. Managerial implications include the conditions under which IT investments yield performance improvement and the need for firms to actively manage demand uncertainty. |
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| Keywords: | Contingency theory “ fit” B2B e-commerce supply chain integration Demand unpredictability Product turbulence Performance |
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