我国鲜活农产品新型流通模式研究

近年来,我国农产品流通环境发生了重大变化。批发市场、农贸市场等仍然是主渠道,但农产品流通渠道日益多元化,出现了超市、电子商务、直营店、社区店等新型农产品流通方式。本文分析了来自需求驱动、支付手段和方式变化、现代技术革新、组织化提升、成本攀升、资本化整合等六个方面的推动力,总结了新型流通模式个性化、短距化、透明化、集成化、复合化的显著特征,最后提出了加强典型案例研究、加大对新型流通机制和模式的支持力度等政策建议。

New Circulation Model of Fresh Agricultural Products in China

Chinese agricultural product circulation environment has made great changes in recent years. Wholesale markets is still the main channel, but the agricultural product circulation channel has increasingly diversificated, which has appeared supermarket, e-com- merce, direct sales stores, community stores and other new types. Tile paper analyzed the driving force such as the demand, payment means and mode change, modern technical innovation, organization, rising costs, upgrade capital integration, and summarized the char- acteristics of the new circulation mode, which was that short of transparency, integration, hyalinization, individuation, composition and so on. Finally, proposals including strengthing typical case study and supporting the innovation of circulation mechanism and the mode were put up.