城市公共交通形象中地域文化的设计再现与感知体验

目的对近年来地域文化介入城市公共交通视觉形象的研究现状进行了综述。方法通过归纳城市公共交通形象的内容与特点,结合地域文化的类型、特征与构成,归纳了站域空间和车辆设计中地域文化融入的方式。梳理了移情设计、视觉隐喻与叙事空间设计的理论基础和应用方法,对地域文化在不同层面,不同侧重点融入设计的方式进行了归纳,分析了文化符号的辨识、提取、转换、应用和评估的流程框架。同时从旅客的角度,对交通形象中地域文化的感知特点、认知特征、体验模式和体验评价进行了概括。结论在已有研究成果的基础上,对地域文化介入城市公共交通形象设计研究的现状作了归纳与定位。

Design Representation and Perception Experience of Regional Culture in Urban Public Transport Image

The work aims to summarize research status of regional culture involved in urban public transport visual image in recent years. By summing up the content and characteristics of urban public transport image, combined with the type, characteristics and composition of regional culture, the way of integrating regional culture into station space and vehicle design was summed up. The theoretical basis and application methods of empathy design, visual metaphor and narrative space design were sorted out, the ways of integrating regional culture into design at different levels and with different emphasis were summarized, and the flow frame of identification, extraction, transformation, application and evaluation of cultural symbols was analyzed. At the same time, from the perspective of passengers, the perception characteristics, cognitive characteristics, experience mode and experience evaluation of regional culture in traffic image were summarized. On the basis of the existing research results, the research status of regional culture involved in urban public transport image design is summarized and positioned.