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| 英国电力营销与服务市场对构建国际一流营销服务体系的启示 | |
| 引用本文： | 张凌浩,张艳,华梅,钱慧,刘天怡.英国电力营销与服务市场对构建国际一流营销服务体系的启示[J].电力需求侧管理,2012(6):36-38,48. |
| 作者姓名： | 张凌浩 张艳 华梅 钱慧 刘天怡 |
| 作者单位： | 1. 江苏省电力公司,南京 210024 2. 扬州供电公司,江苏 扬州 225001 3. 苏州供电公司,江苏 苏州 215004 4. 无锡供电公司,江苏 无锡 214061 |
| 摘 要： | 介绍英国规模较大的配电及售电运行商、电力监管机构相关情况,选择西部配网公司、EDF公司等几家配（售）电公司作为主要研究对象开展国际对标,对国际电力营销与服务市场进行研究分析,总结分析近年来营销集约化管理取得的成效,深入开展对比和找差工作,探索、研究构建国际一流营销服务新体系。 |
| 关 键 词： | 电力营销 国际一流 对标 服务体系 |
Inspiration of British power marketing services market to build a world-class marketing service system |
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| ZHANG Ling-hao,ZHANG Yan,HUA Mei,QIAN Hui,LIU Tian-yi.Inspiration of British power marketing services market to build a world-class marketing service system[J].Power Demand Side Management,2012(6):36-38,48. | |
| Authors: | ZHANG Ling-hao ZHANG Yan HUA Mei QIAN Hui LIU Tian-yi |
| Affiliation: | 1. Jiangsu Electric Power Company, Nanjing 210024, China; 2. Yangzhou Electric Power Supply Company, Yangzhou 225001, China; 3. Suzhou Electric Power Supply Company , Suzhou 215004, China; 4. Wuxi Electric Power Supply Company , Wuxi 214061, China) |
| Abstract: | The article introduced large-scale supplier of distribution and sale of electricity to run electricity regulatory agencies, a few select the western distribution network companies, EDF companies with （sold separately） Power Company as the main object of study for international benchmarking of International Power Marketing services market research and analysis, analyzed the results achieved in recent years, marketing intensive management, carried out a comparison and found the difference, explored study to build a world-class marketing service system. |
| Keywords: | power marketing international class benchmarking service system |
| 本文献已被 维普 万方数据 等数据库收录！ | |