| 略论标准化组织的绿色营销分析 |
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| 引用本文： | 朱庆文.略论标准化组织的绿色营销分析[J].电子质量,2007(1):67-69. |
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| 作者姓名： | 朱庆文 |
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| 作者单位： | 湖南大学,政治与公共管理学院2004级MPA,长沙,410082 |
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| 摘 要： | 绿色营销是21世纪新的营销观念,标准化组织作为一个部门或中介组织开展绿色营销活动,提供绿色标准、绿色认证、绿色生产等服务,有利于我国经济的可持续发展,促进社会利益、企业利益、消费者利益和生态环境利益的和谐统一.
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| 关 键 词： | 标准化组织 绿色营销 可持续发展 |
| 文章编号： | 1003-0107（2007）01-0067-03 |
Analyzing The Green Marketing of Organization for Standardization |
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| zhu Qing-wen.Analyzing The Green Marketing of Organization for Standardization[J].Electronics Quality,2007(1):67-69. |
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| Authors: | zhu Qing-wen |
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| Affiliation: | Hunan University,Political and Public Management Institute 2004 MPA, changsha 410082,china |
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| Abstract: | Green marketing is a new marketing concept in 21st century,organization for standardization develops green marketing as a department or an agency with offering green standard,green certification,green production etc.It is propitious to the sustainable development of the economy of our country, and accelerates the harmony and unity of the social interests, the business interests, the consumer interests and the interests of the ecological environment. |
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| Keywords: | Organization for standardization Green marketing Sustainable development |
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