层次分析模型在商业物业定位中的应用

近年来，我国商业物业得到迅猛发展，同时也造成了过高的空置率。这不仅给开发商带来巨大损失。也造成了社会资源的严重浪费。商业物业开发竞争日趋激烈，准确的市场定位至关重要。层次分析法作为一种定性与定量相结合的决策分析方法，将其运用于商业物业的定位将有助于项目的成功。文中将层次分析法应用于深圳某项目市场定位的决策过程中，根据不同层次各因素对目标的影响程度，构造两两比较判断矩阵，把定性与定量研究结合起来，以提高决策的准确度。

Application of AHP in Commercial Real Estate Orientation

Although the commercial real estate in our country has made a great progress in these years,the vacancy rate is very high.It is not only a loss to the developer,but also a waste to the social resources.As keen competition between the commercial real estate developers is on coming,the market orientation will be decisive.The Analytic Hierarchy Process(or AHP) is a qualitative and quantitative analysis method,the application of which to the business orientation can make our item more easily to succeed.In this paper,the AHP is applied to the market orientation of an item in Shenzhen.It is hoped that this will contribute to raising the decision accuracy,by formatting pair wise comparative matrixes according to the rate of contribution the variant factors applied to the target.