企业文化与沟通网络研究

本文研究了企业文化的案例，如百年青啤和贵州茅台，通过研究企业文化得出企业文化应该包括物质文化、行为文化、制度文化和精神文化4部分，最重要的是精神文化，并指出它们的联系和作用。另外，还介绍了食品企业文化沟通的正式沟通网络的五种类型。通过定义各种沟通网络，分析各种沟通网络的优缺点，从沟通传播速度和信息传递的真实性等来看，主管人员和沟通人员应根据特点，发挥优势，避免缺点，使组织内部的信息传递交流活动得以顺利进行。运用创新定位矩阵，发现企业自身的某些能力。

Corporate culture and way of communication network research

This paper studies the case of corporate culture,Tsingtao and Guizhou Maotai centuries,through the study of corporate quality culture should come to corporate culture,including material and cultural,behavioral and cultural,institutional culture and the spiritual cultural Part 4,the most important thing is the spirit of culture,and that they and the role of the link.In addition,food companies introduced the culture of the official communication of the five types of communication networks.By defining the comm...