| 网上信任多维模型实证分析 |
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| 引用本文： | 周涛.网上信任多维模型实证分析[J].杭州电子科技大学学报,2008(4). |
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| 作者姓名： | 周涛 |
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| 作者单位： | 杭州电子科技大学管理学院 |
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| 基金项目： | 杭州电子科技大学科研启动基金(KYS031507074) |
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| 摘 要： | 本文以理性行为理论为基础,构建了电子商务环境下消费者网上信任的多维模型,分析了基于倾向的信任、基于制度的信任、人际信任三者之间的关系,并提出了建立消费者网上信任的若干策略。
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| 关 键 词： | 网上信任 多维模型 基于制度的信任 人际信任 |
An Empirical Analysis on Multi-Dimensional Model of Online Trust |
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| ZHOU Tao.An Empirical Analysis on Multi-Dimensional Model of Online Trust[J].Journal of Hangzhou Dianzi University,2008(4). |
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| Authors: | ZHOU Tao |
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| Affiliation: | ZHOU Tao(School of Management,Hangzhou Dianzi University,Hangzhou Zhejiang 310018,China) |
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| Abstract: | A multi-dimensional model of consumers' online trust under e-commerce is constructed based on the theory of rational action.The relationships among the tendency-based trust,system-based trust and the personal-based trust are analyzed with which some relevant measures to establish online trust are raised up. |
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| Keywords: | online trust multi-dimensional model system-based trust personal-based trust |
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