网络广告策略研究

网络是自电视发明后诞生的新兴媒体，伴随着国际互联网的逐渐扩大与网络操作技术的日趋完善，电子商务和网络营销迅速崛起，网络广告投放的步伐也随之加快。各种网络广告通过图文信息的视觉整合，不断推出令人赏心悦目的界面效果，给广大浏览者以强烈的视觉冲击和吸引力。网络广告的优势也越来越被广告主所看好。网络广告也由于其交互直接、反馈及时、覆盖面广、无时空差异、针对性强、便于统计、费用低廉等继电视、广播、报纸、杂志和户外广告之后的又一强势媒体。

Intemet Advertising Strategy

Network is a new kind of media was born since the invention of television, along with the Intemet gradually expand and network operation technology improvement and rapid rise of e-commerce and network marketing, network advertising is to speed up the pace.All kinds of information on Internet advertising through the visual integration, roll out pleasing interface effect, for the vast number of visitors to a strong visual impact and appeal.The advantage of online advertising is becoming more and more favored by advertisers.Online advertising is also due to its direct interaction, feedback timely, wide coverage, without time and space differences, targeted, easy to statistics, low cost, etc.The TV, radio, newspapers, magazines and outdoor advertising and a strong media.