包装企业投资策略研究——以包装机械行业为例

以包装机械行业为例,分析了中国包装行业的投资特点:投资规模小,多为中小企业;投资不够稳定,投资情况与国际经济形势及国家政策变化密切相关;投资地域分布不均衡,一般分布在工业经济较发达、交通便利的沿海地区。要使中国包装行业稳步、均衡发展,可采取如下投资策略:加强人才储备,进行技术并购,加快产品创新;规模化、专业化发展;顺应国家政策,进行战略投资;加大绿色包装投资。

On Investment Tactics of Packaging Enterprise:Taking Packaging Machinery Industry as An Example

Taking packaging machinery industry as an example, the investments in the package industry in China are mostly small scale, mainly concentrate in small and medium-sized enterprises and not stable, which are closely related with international economic situation and changes in state policies. The distribution of investments is unbalanced as well, with most in the more developed coastal areas with transport advantage. To promote the steady and balanced developments in China's packaging industry, the following investment tactics could be adopted: the talent reserves, technology mergers and acquisitions with product innovation; the scale and professional development; following state policy with strategic investment and green packaging investment.