An insight into potential early adopters of hydrogen fuel-cell vehicles in Japan

With the inauguration of the world's largest green hydrogen facility, the Government of Japan is steadily advancing towards its goal of transforming into a hydrogen-based society, but the lack of interest in adopting hydrogen fuel cell vehicles (HFCVs) among consumers is noticeable. This study examines the socioeconomic profiles of 500 potential car buyers with and without interest in HFCVs. The results show that the potential early adopters of HFCVs exhibit similar trends of sex, employment status, number of people in the households, weekly distance traveled, and frequency of using expressways that influence their decision. They have a significant variance in income, previous battery electric vehicle (BEV) experiences, and knowledge of HFCVs. The results suggest that knowledge of HFCVs and related technologies, and previous experience in driving BEVs encourage respondents to purchase HFCVs. The study suggests that the greater awareness of HFCV can assist policymakers in the successful market adoption.