江苏省四市消费者无根豆芽认知、态度、行为调查

目的:了解江苏省4市普通消费者对无根豆芽的认知情况及消费行为的现状。方法:采用分群随机抽样的方法,对苏州、常州、盐城、宿迁4个市的超市和农贸市场附近280人进行无根豆芽相关知识—态度—行为(KAP)调查。结果:70.1%的消费者了解或者听说过无根豆芽;50.5%的消费者知道如何分辨无根豆芽和有根豆芽;68.6%的人认为食用无根豆芽对人体健康有影响。有43.5%的人通过电视了解食品安全相关信息,文化程度多为初中和高中或大专,两组间对食品安全信息关注程度有统计学差异(P<0.05)。结论:消费者受教育程度与其对食品安全信息的关注度间有相关性;消费者对无根豆芽的相关知识了解缺乏或者存在误解,需要进一步加强健康教育和宣传。

Survey on KAP About Bean Sprouts Without Root Among Customers from 4 Cities in Jiangsu Province

Objective] To realize customers＇ knowledge, attitude and consumption behavior （KAP） on bean sprouts without root in 4 cities of Jiangsu province. Method] With stratified sampling method, the status of KAP about no root bean sprouts among 280 customers from 4 cities （Changzhou, Suzhou, Yancheng and Suqian city） in Jiangsu province was investigated. Resultsl About 70. 1% of the con- sumers had heard of bean sprouts without root, 50. 5% of the consumers knew how to distinguish no root bean sprouts and rooted bean sprouts, 68.6% of them thought that consumption of bean sprouts without root had bad effect on human health. There were 43.5% of them knew relevant information of food safety via TV. Awareness of food safety between junior and senior high school or junior college students was statistically different （P 〈 0. 05） . Conclusion] There was correlation between consumers＇ education level and their attention to food safe- ty. Most people had required much knowledge about no root bean sprouts, but there were still many people do not clear about it, so educa- tion and publicity should be strengthened further.