平面设计“现代感”与传统文化意味的融合

分析了传统文化意味的张力以及平面设计"现代感"植根于传统文化的依据。在此基础上,提出了"传统性"意蕴与"现代感"视觉相互融合的3条途径。即:突出传统文化素材的写实感,使其成为现代平面设计的视觉中心;用传统写意手法表现现代平面设计的内在情感;使现代平面设计的简洁风格与传统艺术虚一而静的审美法则相谋而合。

Blending of "Modernity" of Graphic Design and Traditional Culture Implication

It analyzed the tension of traditional cultural meaning and basis of "modernity" rooted in traditional culture of graphic design.On this basis,it proposed three ways of blending the "traditional" meaning and "modernity" visual,which were to highlight the realistic sense of traditional cultural materials,making it the visual center of modern graphic design;express the inner emotion of modern graphic design by traditional methods of freehand;make the simple style of modern graphic design and traditional art virtual one and the aesthetic principles of static phase.