日本三大时尚产业发展经验借鉴

顺应消费不断升级的趋势,中国的时尚产业急需走上高级化发展之路,以满足国际化、多样化、精品化的国内中高端时尚消费。文章利用CiteSpace知识可视化软件对日本纺织服装、动漫、化妆品三大时尚产业发展过程进行聚类分析,揭示出文化、创意、科技、原材料、人才、消费者和法律政策环境等要素的重要影响,对照中国时尚产业的发展过程和现状,总结日本发展经验,并提出了在完善相关产业扶持政策及法规体系、注重创新知识产权的保护、营造时尚产业人才培养环境、关注消费者需求同时重视消费者体验与反馈,以及时尚本土化宣扬本国优秀传统文化等方面对中国的借鉴路径。

Reference to the development experience of three major fashion industries in Japan

Conforming to the trend of consumption upgrading,it is urgent for China’s fashion industry to make high-level development to meet the international,diversified and high-quality domestic high-end fashion consumption.In this study,CiteSpace knowledge visualization software was used to make clustering analysis of the development process of the three major fashion industries in Japan,namely,textile and clothing,animation and cosmetics,having revealed the important influence of culture,creativity,science and technology,raw materials,talents,consumers,laws and policy environment;Japan’s development experience was summarized by comparing with the development process and current situation of China’s fashion industry;China is suggested to lay emphasis on consumers’experience and feedback,localize fashion,and promote the excellent traditional cultures of China while improving relevant industrial support policies and regulations,paying attention to the protection of innovative intellectual property rights,creating an environment for cultivating talents in the fashion industry,and paying attention to consumers’needs.