| 化工产品销售发货流程的精细化管理 |
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| 引用本文： | 刘兴旺.化工产品销售发货流程的精细化管理[J].石油化工管理干部学院学报,2012,14(1):70-72. |
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| 作者姓名： | 刘兴旺 |
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| 作者单位： | 中国石油化工股份有限公司化工销售华北分公司燕山经营部,北京,102500 |
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| 摘 要： | 近年来，化工产品市场竞争加剧，客户对产品销售及服务质量的要求越来越高，为客户提供优质的销售服务成为行业共识。改善产品销售流程中不尽合理的环节，实现精细化管理，是提供优质产品销售服务和提高客户满意度的有效途径，也是企业增强市场竞争力必须重视和解决的问题。
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| 关 键 词： | 化工产品 销售 流程 精细化管理 |
Fine Management of Marketing Delivery Process of Chemical Products |
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| Liu Xingwang.Fine Management of Marketing Delivery Process of Chemical Products[J].JOurnal of Sinopec Management Institute,2012,14(1):70-72. |
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| Authors: | Liu Xingwang |
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| Affiliation: | Liu Xingwang (SINOPEC Chemical Marketing Huabei Branch Yansan Operation Department, Beijing 102500 China) |
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| Abstract: | In recent years, competition in chemical product market has been intensified, the costumers require higher and higher for quality of product marketing and service, and to provide costumer with excellent marketing service has been accepted by the industry. To improve the irrational part in product marketing and realize fine management are effective approach to providing excellent product marketing service and elevating costumer＇s satisfaction, and the question to be emphasized and resolved for elevating competitive force of the enterprise. |
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| Keywords: | chemical product marketing process fine management |
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