杨家埠木版年画色彩在现代设计中的应用

潍坊杨家埠木版年画是民间艺术百花园中的一朵奇葩。它是历代杨家埠艺人勤劳、智慧的结晶，承载着劳动人民对美的追求、对美好生活的无限向往。潍坊杨家埠木版年画始于明代源于潍县西杨家埠村，清咸丰年间，天津杨柳青半印半绘年画传入，与杨家埠年画相融合，适应当地的民俗、民风，不断发展变化形成了具有浓厚山东地域特色的年画风格。

The Application of Yangjiabu New Year's Woodcut's Colors to Modern Design

The Yangjiabu village is in the northeast of Weifang City, Shangdong Province. It has been famous at home and abroad for its abundant new year＇s woodcut from ancient times to the present. The colors applied in the woodcut are always bold, bright and gorgeous. Large areas of red, yellow, blue. purple in the woodcut are in great harmony while showing a striking contrast. We could find out that this strong visual impact is one of the key reasons why Yangjiabu New Year＇s Woodcut is so impressive, and its color application style quite meets with the sales requirement of modern packaging design. Therefore. the thorough study on the colors of Yangjiabu New Year＇s Woodcut can provide meaningful ideas and methods for modern designers.