| 包装造型设计艺术 |
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| 引用本文： | 张杰,周旭.包装造型设计艺术[J].包装工程,2005,26(6):126-127,131. |
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| 作者姓名： | 张杰 周旭 |
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| 作者单位： | 1. 北京印刷学院,北京,102600
2. 浙江工业大学,杭州,310032 |
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| 基金项目： | 本课题由北京印刷学院科技处提供资助 |
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| 摘 要： | 包装造型设计是长期研讨的问题，造型设计是根据被包装产品的特征、环境因素和用户的要求等选择一定的材料，采用一定的技术方法，设计出内外结构合理的容器或制品，并根据使用材料的不同特点分软质和硬质包装容器两种。造型设计中的形、线、装饰、肌理是决定构成容器外形轮廓的元素之一，包装造型设计的最终目的促使消费者产生购买行为。
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| 关 键 词： | 包装造型 概念及作用 设计原理 |
| 文章编号： | 1001-3563（2005）05-0126-02 |
| 收稿时间： | 2005-10-25 |
| 修稿时间： | 2005-10-25 |
Art of packaging model design |
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| ZHANG Jie,ZHOU Xu.Art of packaging model design[J].Packaging Engineering,2005,26(6):126-127,131. |
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| Authors: | ZHANG Jie ZHOU Xu |
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| Affiliation: | 1. Beijing Institute of Printing , Beijing102600, China; 2. Zhejiang University of Technology, Hangzhou 310032, China |
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| Abstract: | Design of packaging shaping is a long - term problem should be discussed. According to the character, environment factors and customer of packed product, the flow of shaping design is choosing material, choosing appropriate technique, and designing the container or products which is reasonable for its inside and outside configuration. The shaping of packing is divided into flexible packing container and hard packing container by different character of material. The shape and line is one of the essential elements of composing the outline and profile of the container. The final aim of packing shaping is to encourage the customers to buy the products. |
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| Keywords: | packaging model concept and function design principle |
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