文旅融合视域下贺兰山东麓葡萄酒旅游产业创新发展研究

文旅融合是新时代旅游产业高质量发展的必然要求，也是传承和发扬优秀文化的有效途径。葡萄酒旅游产业本身具有很强的文化属性，是文旅融合的典型载体。该文首先通过梳理相关文献，厘清了文旅融合视角下葡萄酒旅游产业发展研究的脉络和路径，进而分析贺兰山东麓葡萄酒旅游产业发展的现状，在探究葡萄酒旅游产业融合的模式及动力机制基础上，从文旅融合视域为贺兰山东麓葡萄酒旅游产业创新发展提供了策略建议。该研究结论有利于拓展新时代背景下旅游产业融合发展的研究视野和路径，同时对推动案例区整合和优化产业资源，加快葡萄酒旅游品牌建设，带动产业和区域经济发展具有借鉴意义。

Innovation and development of wine tourism industry at Helan Mountain's East Foothill from the perspective of integration of culture and tourism

Culture and tourism integration is an inevitable requirement for the high-quality development of tourism industry in the new era,and it is an effective way to inherit and carry forward excellent culture.Wine tourism industry itself has a strong cultural attribute,and it is a typical carrier of cultural and tourism integration.In this paper,first of all,by reviewing related literature,the brigade fusion wine tourism in development research under the perspective of context and the path was clarified,and then the Helan mountain wine tourism industry development present situation was analyzed.To explore wine fusion based on the model and dynamic mechanism of tourism industry from a perspective of the text brigade fusion of Helan mountain foothill wine provided a strategy for the development of tourism industry innovation.The conclusion of this study was conducive to expanding the research vision and path of the integrated development of tourism industry under the background of the new era,and had reference significance for promoting the integration and optimization of industrial resources in the case area,accelerating the construction of wine tourism brand,and driving the development of industry and regional economy.