| Management of Address Information to Improve Quality of Customer Contact |
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| 作者姓名： | CHANG Taiwoo PARK Jinwoo PARK Chankwon JEONG Hanil NAM Yunseok |
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| 作者单位： | Postal Technology Research Center，ETRI Daejeon 305-350 Korea，Department of Industrial Engineering，Seoul National University Seoul 151-744 Korea，Department of e-Business，Hanyang Cyber University Seoul 133-791 Korea，Department of Internet Information Engineering，Daejeon University Daejeon 300-716 S.Korea，Postal Technology Research Center，ETRI Daejeon 305-350 Korea |
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| 摘 要： | Customer relationship management systems are gaining importance in today's business environment since customer satisfaction is crucial to the success of an enterprise, and especially so in e-business environment where customers can find substitute suppliers quite easily. In CRM, the quality of customer information is very important, and the address information even more so. It is because the address information plays a major role for customer contact channel and for timely and effective marketing service. Furthermore, it gives the basic source of geographic information for the offline delivery, the terminal activity of the e-commerce. In this study, we analyze various standards and proposals for the address information, and propose data models for the management of the information focusing on address components, and proto-type systems for management and service.
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Management of Address Information to Improve Quality of Customer Contact |
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| CHANG Taiwoo,PARK Jinwoo,PARK Chankwon,JEONG Hanil,NAM Yunseok.Management of Address Information to Improve Quality of Customer Contact[J].Journal of Electronic Science Technology of China,2004,2(3). |
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| Authors: | CHANG Taiwoo PARK Jinwoo PARK Chankwon JEONG Hanil NAM Yunseok |
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| Abstract: | Customer relationship management systems are gaining importance in today's business environment since customer satisfaction is crucial to the success of an enterprise, and especially so in e-business environment where customers can find substitute suppliers quite easily. In CRM, the quality of customer information is very important, and the address information even more so. It is because the address information plays a major role for customer contact channel and for timely and effective marketing service. Furthermore, it gives the basic source of geographic information for the offline delivery, the terminal activity of the e-commerce. In this study, we analyze various standards and proposals for the address information, and propose data models for the management of the information focusing on address components, and proto-type systems for management and service. |
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| Keywords: | customer relationship management customer information address information address component |
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