| 唐山皮影包装设计与品牌塑造 |
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| 引用本文： | 刘宏芹.唐山皮影包装设计与品牌塑造[J].包装工程,2004,25(2):86-88. |
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| 作者姓名： | 刘宏芹 |
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| 作者单位： | 河北理工学院,河北,唐山,063020 |
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| 摘 要： | 文中通过探讨唐山皮影的包装设计与品牌塑造的关系,提出了以包装设计推动民间工艺品的品牌塑造的理念.
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| 关 键 词： | 民间工艺品 皮影 包装设计 品牌塑造 |
| 文章编号： | 1001-3563(2004)02-0086-03 |
| 修稿时间： | 2003年12月29日 |
Package Design and Brand Building of Tangshan's Shadow Play |
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| LIU Hong-qin.Package Design and Brand Building of Tangshan's Shadow Play[J].Packaging Engineering,2004,25(2):86-88. |
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| Authors: | LIU Hong-qin |
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| Abstract: | The relations between the packaging design and brand building of the Tangshan's shadow play was discussed and the idea was put forword that packaging design can promote the brand building of the folk crafts. |
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| Keywords: | Folk crafts Shadow play Package design Brand building |
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