羌绣本土手工艺资源再认识与文化创意设计之转化

目的对羌绣本土手工艺生活文化、社会变迁及转型中的现代性资源进行再认识。方法通过实地踏查,对本土住民、羌绣手工艺生产者、设计者的访谈,以及各形式历史文献及资料搜集与个案研究等方法,认识羌绣本土手工艺文化创意转化的核心价值。结论受全球化影响,市面的文化创意设计在风格展现上趋于类同,各地传统文化风貌逐渐失去独特个性,也间接地破坏了地方社会传统结构与认同。以羌绣本土手工艺资源的再认识为出发,在此基础上,提出羌绣手工艺资源如何被转化及运用于文化创意设计的思路方法与建议。以此认同羌绣手工艺文化创意之转化对于羌绣本土手工艺的现代性实践,以及重塑本土文化与区域活化有着现实意义与实践价值。

Local Handicraft Resources Recognition and Cultural Creativity Design Transformation of Qiang Embroidery

It aims to recognize the living culture, social changes, and modern resources in the transformation of local Qiang embroidery handicraft. Through field investigation, the interview with native residents, Qiang embroidery handicraft producer and designer, as well as various forms of historical documents and data collection and case study, etc, it aims to understand the core value of the creative transformation of local Qiang embroidery arts and handicrafts culture. Influenced by globalization, the creative cultural design in today''s market tends to be similar in style and traditional culture styles in all places gradually lost their unique personalities, which also indirectly destroyed the traditional structure and identity of local society. Starting from the recognition of local Qiang embroidery arts and handicrafts resources and taking it as the basis, it puts forward the way that transforms Qiang embroidery handicraft resources and the thinking, method, and suggests for applying these resources to creative cultural design, thus believing that the cultural creativity transformation of Qiang embroidery handicrafts is of realistic meaning and value for the modern practice of the local Qiang embroidery handicraft and the remodeling of local culture and regional activation.