| 浅议实施差异化战略的措施 |
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| 引用本文： | 贾玉柱.浅议实施差异化战略的措施[J].山西焦煤科技,2003(1):9-10,20. |
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| 作者姓名： | 贾玉柱 |
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| 作者单位： | 山西焦煤集团公司多经局 |
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| 摘 要： | 随着我国市场的开放，企业面对的竞争日趋激烈，而且企业的竞争优势主要表现为差异化。根据差异化与买方价值的关系，通过技术创新、观念创新实施差异化。
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| 关 键 词： | 中国 企业 市场竞争 差异化战略 买方价值 竞争优势 营销理念 品牌 企业文化 服务理念 |
Discussion on Measure Carried out Discrepancy Strategy |
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| Jia Yuzhu.Discussion on Measure Carried out Discrepancy Strategy[J].Shanxi Coking Coal Science & Technology,2003(1):9-10,20. |
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| Authors: | Jia Yuzhu |
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| Abstract: | With our country of opening to outside world, competition of enterprise in face grow sharp,the major exrpession of enterprise competition supperlority is discrepancy.Enterprise carry out discrepancy strategy through technology and idea innovation,based on the relation of discrepancy strategy with customer value. |
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| Keywords: | Competition superiority Discrepancy customer value Innovation |
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