| iPad客户满意度研究 |
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| 引用本文： | 郭卓娅,董梁.iPad客户满意度研究[J].办公自动化,2012(8):6-7,32. |
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| 作者姓名： | 郭卓娅 董梁 |
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| 作者单位： | 河北大学;中国传媒大学 |
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| 摘 要： | 通过对用户对ipad认知、体验等各个方面的研究,了解客户满意度,从品牌影响力、购买倾向、购买渠道、用户体验和受访者特征5个维度进行分析,从而改善用户满意度及销售计划。
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| 关 键 词： | ipad 客户满意度 影响力 用户 |
iPad Customer Satisfaction Research |
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| Guo Zhuoya,Dong Liang.iPad Customer Satisfaction Research[J].Office Automation,2012(8):6-7,32. |
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| Authors: | Guo Zhuoya Dong Liang |
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| Affiliation: | 2(Hebei University Baoding 071000)1(Communication University of China Beijing 100024)2 |
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| Abstract: | As the popularization of iPad,tablet will become a living part of life.The main areas dealt with brand awareness,user experience,customer satisfaction and other areas to study how to improve KPI of iPad. |
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| Keywords: | iPad Customer satisfaction KPI Quantitative research |
| 本文献已被 CNKI 等数据库收录！ |
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