| 电影与广告结合的现状、存在问题及对策 |
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| 引用本文： | 周全星,张钰惠.电影与广告结合的现状、存在问题及对策[J].河南机电高等专科学校学报,2010,18(3):71-74. |
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| 作者姓名： | 周全星 张钰惠 |
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| 作者单位： | 1. 河南科技学院人文学院,河南,新乡,453003
2. 西北大学,文学院,陕西,西安,710127 |
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| 摘 要： | 依据近年来出现的各种电影与广告结合的典型案例探析电影与广告结合后的优越性与存在的众多问题,并力图找出问题解决的方案和对策。
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| 关 键 词： | 电影 广告 现状 对策 |
Films and Advertising Combined with the Current Situation, Problems and Countermeasures |
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| Affiliation: | ZHOU Quan-xing etal,et al(School of Humanity and Literature of Henan Institute of Science and Technical,Xinxiang 453003,China) |
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| Abstract: | In this paper,based on a variety of films in recent years combined with the advertising of a typical case of the film combined with the advantages of advertising with many problems and seek solutions to identify the problems and countermeasures. |
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| Keywords: | films advertising the current situation countermeasures |
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