环境经营战略下的钢铁产品绿色定价策略

钢铁企业实施环境经营战略与钢铁产品的价格有着密切的联系，根据影响钢铁产品绿色定价的相关因素，采用多元线性回归模型进行计量分析，结果表明：钢铁企业污染治理费用的增加必然导致价格的提高。探索了绿色理念的传播、产品细分定价法、环境价值定价法、市场细分定价法等环境经营战略下钢铁产品的定价策略。

Pricing strategy of steel products under environmental management strategy

To implement environmental management strategy in iron and steel enterprises and the price of steel products are closely related, according to the related impact factors on green pricing of steel products, the multiple linear regression model is used for quantitative analysis, the results show that the cost increase of pollution control in steel companies will inevitably lead to the price increase. It is necessary to explore the environment, business strategy, pricing strategy of steel products, which in- clude the spread of green ideas, products, pricing breakdown, social responsibility pricing, and mar- ket segmentation pricing.