浅谈服装面料与服装品牌经营

文章主要分析了面料在服装行业中的地位以及在服装品牌建设系统工程中的作用,有助于建立服装品牌整体形象,体现品牌文化,提升品牌价值,成为品牌的标志(LOGO).文章还从设计师角度探讨了面料未来的主要发展趋势.面料设计是传统与时尚的融合,要紧密结合现代高科技技术,同时要注意环保化趋势.此外,还对面料企业与服装企业在合作交流方面做了相应的探讨.

Discussion on the relationships between fashion fabrics and fashion brand operation

On one hand,this thesis analyses the importance of fashion fabrics in the fashion industry,and then discusses the effects of fabrics in fashion brand-building by helping to build fashion brand image, expressing brand culture, increasing brand value as well as becoming brand logo. On other hand, this paper discusses the future main trend of fabrics from the point of view of designer. Fabrics design should be the fusion of traditional crafts and mode,hi-tech should be applied to fabrics design and production. Green fabrics should also be inevitable trend. Finally the paper intreduees some co-operation and communication ways between fabric companies and fashion companies.