| MMS在中国市场的成功运营之道 |
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| 引用本文： | 高伟. MMS在中国市场的成功运营之道[J]. 世界电信, 2003, 16(3): 33-37 |
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| 作者姓名： | 高伟 |
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| 作者单位： | 零点市场研究集团IT/电信项目经理 |
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| 摘 要： | MMS作为移动通信运营商最近推出的一类业务新品．受到了众多国外手机厂商的热情追捧。MMS在国内市场的成长空间有多大?手机厂商的对策是什么?本文试图运用SWOT战略分析矩阵及三点效用模型对MMS手机的市场进入机会及厂商的营销策略进行研究,旨在探讨MMS在中国市场的成功运营之道。
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| 关 键 词： | 多媒体短信 短信息业务 SWOT分析 营销策略 |
Successful Operation of MMS in Chinese Market |
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| GaoWeiIT/TelecomProjectMan-ager,HorizonResearchGroup. Successful Operation of MMS in Chinese Market[J]. World Telecommunications, 2003, 16(3): 33-37 |
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| Authors: | GaoWeiIT/TelecomProjectMan-ager HorizonResearchGroup |
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| Abstract: | As a newly promoted service by mobile communication operators, MMS is warmly welcomed by many foreign mobile phone manufacturers. How much is the space for MMS to grow in native market? What is the countermeasure of mobile phone manufacturers? In this paper, opportunities for MMS mobile phone to enter into market and manufacturer's marketing strategy are discussed using SWOT strategy analysis matrix and 3-point effect model to research on the successful operation of MMS in Chinese market. |
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| Keywords: | MMS SMS SWOT analysis Marketin strategy |
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