Geographically weighted visualization: interactive graphics for scale-varying exploratory analysis

We introduce a series of geographically weighted (GW) interactive graphics, or geowigs, and use them to explore spatial relationships at a range of scales. We visually encode information about geographic and statistical proximity and variation in novel ways through gw-choropleth maps, multivariate gw-boxplots, gw-shading and scalograms. The new graphic types reveal information about GW statistics at several scales concurrently. We impement these views in prototype software containing dynamic links and GW interactions that encourage exploration and refine them to consider directional geographies. An informal evaluation uses interactive GW techniques to consider Guerry's dataset of 'moral statistics', casting doubt on correlations originally proposed through visual analysis, revealing new local anomalies and suggesting multivariate geographic relationships. Few attempts at visually synthesising geography with multivariate statistical values at multiple scales have been reported. The geowigs proposed here provide informative representations of multivariate local variation, particularly when combined with interactions that coordinate views and result in gw-shading. We argue that they are widely applicable to area and point-based geographic data and provide a set of methods to support visual analysis using GW statistics through which the effects of geography can be explored at multiple scales.