| 细分电信公众客户,制定产品组合策略 |
| |
| 引用本文： | 韩海潮,余永波,范鹏飞.细分电信公众客户,制定产品组合策略[J].西安邮电学院学报,2006,11(2):20-23. |
| |
| 作者姓名： | 韩海潮 余永波 范鹏飞 |
| |
| 作者单位： | 1. 南京邮电大学,经济管理学院,江苏,南京,210003
2. 南京邮电大学,管理工程系,江苏,南京,210003 |
| |
| 摘 要： | 近年来,电信企业越来越重视对公众客户的营销。公众客户用户数量巨大,收入来源稳定,因此,对公众客户的服务水平体现了企业整体的服务水平。本文借助客户生命周期理论,细分公众客户市场,研究市场细分下的公众客户产品组合策略。
|
| 关 键 词： | 电信企业 公众客户 市场细分 产品组合 |
| 文章编号： | 1007-3264（2006）02-0020-04 |
| 收稿时间： | 2005-10-13 |
| 修稿时间： | 2005年10月13 |
Subdivision of public customers in telecom and constitution of the strategies of product combination |
| |
| HAN Hai-chao,YU Yong-bo,FAN Peng-fei.Subdivision of public customers in telecom and constitution of the strategies of product combination[J].Journal of Xi'an Institute of Posts and Telecommunications,2006,11(2):20-23. |
| |
| Authors: | HAN Hai-chao YU Yong-bo FAN Peng-fei |
| |
| Affiliation: | 1,2. Economic Management School; 3. Management Engineering Department, Nanjing University of Post and Telecommunications, Nanjing 21003, China |
| |
| Abstract: | In recent years, telecom enterprise attaches more importance to public customers than before. The amount of public customers is large, the revenue from public customers is steady. So, the level of service to public customer embodies the whole level of service of telecom enterprise. In this paper, we subdivide public customers in telecom with the theory of customer life cycle, and study on constituting the strategies of product combination under the market-subdividing. |
| |
| Keywords: | telecom enterprise public customer market subdivision product combination |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
