基于文化意象的江西省博物馆文化创意产品设计

目的以参观者的文化意象为切入点,探索江西省博物馆文化创意产品开发的设计流程,促进地域文化的传播和当地文博产业的发展。方法以内容分析法获取参观者对江西省博物馆的公共文化意象,利用层次分析法构建出江西省博物馆的文化资源库,最后通过集群构成的设计方法整合典型文化元素,完成设计。结论通过分析参观者对江西省博物馆文化意象的认知数据,归纳出海昏侯文化、景德镇文化、红色文化、佛教文化等公共文化意象;通过层次分析法构建出的江西省博物馆文化资源库,可以为设计师提供设计江西省博物馆文化创意产品的文化素材和灵感来源;运用集群构成的设计方法来整合相关文化重心,可以使文化创意产品的文化氛围更加强烈。

Design of Cultural Creative Product in Jiangxi Museum based on Cultural Image

The work aims to take visitors’cultural image as the breakthrough point to explore the design process of cultural creative product development of Jiangxi Museum and promote the dissemination of regional culture and the development of local culture and museum industry.The visitors’public cultural image on Jiangxi Museum was obtained by content analysis method.The cultural repository of Jiangxi Museum was constructed by the analytic hierarchy process.Finally,the typical cultural elements were integrated through the cluster design method to complete the design.By analyzing the visitors’cognitive data of cultural image on Jiangxi Museum,the public cultural images such as Dusk culture,Jingdezhen culture,red culture and Buddhism culture are summarized.The cultural repository of Jiangxi Museum constructed by the analytic hierarchy process can effectively provide designers with cultural materials and inspiration for designing Jiangxi Museum cultural creative products.The use of cluster design to integrate the relevant cultural center can make the cultural atmosphere of cultural creative products more intense.