价值网络背景下设计产业价值共创机制研究

目的 设计产业价值网模式为设计产业转型和发展提供了新思路。明确设计产业价值网的内涵、要素和运行特征，为研究和实践设计产业价值挖掘和拓展提供理论参考;探索设计产业价值网的共创机制，为设计驱动产业协同创新发展、互利共赢提供有效思路。方法 从经济学价值网的视角出发，剖析和总结不同时期设计价值的形成与发展模式，厘清设计产业价值网形成的内外价值网络结构和主体构成要素，并分析各要素在价值网内部参与价值创造的具体任务，总结设计产业价值网的运行特征，进而探索设计产业价值共创机制。结论 设计产业从价值链向价值网演进是智能互联时代的必然趋势，价值共创是设计产业价值网发展的最终目标。群智设计、平台赋能和资源整合的运行特征决定了设计产业价值网群智创新、交互反馈和价值创造的共创机制，调节和保证了内外部价值网络中多要素、多节点之间的利益关系，确保实现多方资源共享和价值共创。

Value Co-creation Mechanism of Design Industry under the Value Network Background

The network model of design industry value provides new ideas for the transformation and development of the design industry. The work aims to clarify the connotation, elements and operation characteristics of design industry value network to provide theoretical reference for research and practice of design industry value mining and expansion and explore the co-creation mechanism of design industry value network to provide effective ideas for collaborative and innovative development and mutual benefit of design-driven industry. Firstly, from the perspective of economic value network, the formation and development mode of design value in different periods were analyzed and summarized. Secondly, the internal and external value network structures and the main components of the design industry value network were clarified. Thirdly, the specific tasks of each factor in value creation within the value network were analyzed. Fourthly, the operation characteristics of the design industry value network were summarized, and then the co-creation mechanism of design industry value was explored. The evolution of the design industry from value chain to value network is an inevitable trend in the era of intelligent interconnection, and value co-creation is the ultimate goal of the development of the value network of the design industry. The operation characteristics of group intelligence design, platform empowerment and resource integration determine the co-creation mechanism of group intelligence innovation, interactive feedback and value creation in the value network of design industry, which regulates and ensures the interest relationship between multiple elements and nodes in the internal and external value networks and guarantees the realization of multiple resource sharing and value co-creation.