Identifiability as a deterrant to social loafing: Two cheering experiments.

Two experiments with 156 male undergraduates tested the extent to which the identifiability of one's individual output moderates social loafing—the reduction of individual efforts due to the social presence of others. In the 1st stage of Exp I, Ss were asked to produce noise either alone, in groups of 2 and 6, or in pseudogroups where Ss actually shouted alone but believed that 1 or 5 other people were shouting with them. As in previous research, Ss exerted less effort when they thought that they were shouting in groups than when they shouted alone. In the 2nd stage, the same Ss were led to believe that their outputs would be identifiable even when they cheered in groups. This manipulation eliminated social loafing. Exp II demonstrated that when individual outputs were always identifiable (even in groups), Ss consistently exerted high levels of effort, and if their outputs were never identifiable (even when alone), they consistently exerted low levels of effort across all group sizes. Results suggest that identifiability is an important mediator of social loafing. (15 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)