国潮元素在现代包装设计中的应用

目的 探究国潮引领下现代包装设计在创新内外形式、提升竞争力等方面的发展趋势与实践探索。方法 为打造中国制造的包装，进一步推动传统文化在现代设计领域的融合发展，中国时尚产业在此转型升级的关口，将目光锁定在了国潮元素上。以国潮文化的兴起为立足点，结合国潮文化与传统吉祥图案的关联，以及人们的普遍诉求，对其内涵进行了整体的概括和具体的挖掘，并对国潮风格的包装设计特点和现实意义展开探究，借助结构、色彩和视觉符号等进行理论与实践的联系，进而分析国潮元素在本质、创新和跨界融合等层面的设计开发路径，就具体的包装设计案例进行有效的展示和应用方式探究。结论 国潮文化融入现代包装设计是一种与媒介和载体所进行的艺术化的阐释与展现，其能够设计出被消费者认同的形式，并更好地引起人们的共鸣。

Application of National Tide Elements in Modern Packaging Design

The work aims to explore the development trend and practice of modern packaging design under the leadership of the national tide in terms of internal and external innovation and competitiveness. To create made-in-China packaging, further promote the integration of traditional culture in modern design development, Chinese fashion industry focuses on the national tide elements on the occasion of transformation and upgrading. In this work, with the rise of the national tide culture as foothold, combined with the correlation between the national tide culture and traditional auspicious patterns as well as the widespread appeal of the public, its connotation was summarized as a whole and explored concretely. The packaging design characteristics and practical significance of national tide style were explored. With the help of structures, colors and visual symbols, the theory was correlated with practice. Then, the design and development path of national tide elements in essence, innovation and cross-border integration was analyzed. And the effective display and application ways of specific packaging design cases were explored. The integration of the national tide culture into modern packaging design is an artistic interpretation and display of media and carriers, which can help to design a form recognized by consumers, and better arouse people''s resonance.