| 全媒体时代综艺晚会的发展策略探析 |
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| 引用本文： | 解建瓴.全媒体时代综艺晚会的发展策略探析[J].中国有线电视,2020(5):558-559. |
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| 作者姓名： | 解建瓴 |
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| 作者单位： | 浙江电视台教育科技频道 |
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| 摘 要： | 全媒体技术的发展推动我们进入全媒体时代,在全媒体时代下,综艺晚会要以引领大众的审美潮流以及与观众保持较强的互动作为发展方向。总结了全媒体时代下综艺晚会的有效发展策略,包括精心策划、利用高科技等。
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| 关 键 词： | 全媒体 综艺晚会 发展策略 |
Analysis of the Development Strategies of Variety Shows in the Omnimedia Era |
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| XIE Jianling.Analysis of the Development Strategies of Variety Shows in the Omnimedia Era[J].China Cable Television,2020(5):558-559. |
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| Authors: | XIE Jianling |
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| Affiliation: | (Zhejiang TV Station Education Technology Channel,Hangzhou 310012,China) |
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| Abstract: | The development of media technology promotes us to enter the omnimedia era.In the omnimedia era,variety shows should take leading the aesthetic trend of the public and keeping a strong interaction with the audience as the development direction.This paper summarizes the effective development strategies of variety shows in the era of omnimedia,including careful planning and utilization of high technology. |
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| Keywords: | omnimedia variety show development strategy |
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