基于符号体系的太原天龙山文创产品建构与开发

目的 以太原天龙山石窟文创产品设计项目为例，阐述基于符号系统提取品牌文化基因从而构建文创品牌的开发模式。方法 通过对目前文创产品设计处境进行剖析，运用Kano模型分析消费者需求，提出对文化创意产业中产品创新设计思路，总结以符号为主导的文创品牌建构与开发方法，从地域文化特征抽取符号，构建符号系统，以此转化为设计元素，遵照文化内涵设计文创产品，强化品牌价值，传播地域文化。结论 符号体系对天龙山文创产品创意开发提供了理论层面的支持，对太原天龙山文化的传承提供了新的实现路径。

Construction and Development of Tianlongshan Cultural and Creative Products in Taiyuan Based on Symbol System

The work aims to take the design project of cultural and creative products of Tianlongshan Grottoes in Taiyuan as an example to expound the development mode of establishing cultural and creative brands by extracting brand culture genes based on symbol system. By analyzing the current design situation of cultural and creative products, Kano model was used to analyze consumer demand. The innovative design ideas for products in cultural and creative industries were put forward, the construction and development methods of cultural and creative brands dominated by symbols were summarized, the symbols were extracted from regional cultural features and the symbol system was constructed and transformed into design elements. The cultural and creative products were designed according to cultural connotations to strengthen brand value and spread regional culture. The symbol system provides theoretical support for the creative development of Tianlongshan cultural and creative products, and provides a new realization path for the inheritance of Tianlongshan culture in Taiyuan.