基于广州农民运动讲习所红色精神的文创产品设计

目的 旨在继承与发扬广州红色文化精神，在推动农民运动讲习所旅游视觉文化多元发展的同时，给予其他红色文化精神为主的文创产品设计者以设计灵感。方法 首先，分析广州红色文化精神，并且对农讲所及其文创产业的现状进行调研与分析；其次，对农讲所的游客进行问卷调查研究，并且辅以文献资料的查阅，确认其文创产品的设计定位，以设计基于红色文化精神的广州农民运动讲习所文创产品设计。结果 确立整体品牌，提取设计元素并定位主题色彩，以视角渐进的方式呈现设计方法，进行农讲所文创产品的设计实践。以“光影”为系列主题，设计关于农讲所的饰品、礼品文具、生活用品。设计上不仅体现了广州红色文化精神内涵，更与时代文化接轨，满足了当代人的文化需求。结论 文创产品的设计能够吸引广大消费者，并有助于城市文化和旅游的推广。

Cultural and Creative Product Design Based on the Red Culture Spirit of Guangzhou Peasant Movement Institute

The work aims to inherit and carry forward the spirit of Guangzhou red culture, promote the diversified development of tourism visual culture in Peasant Movement Institute and give inspiration to designers of cultural and creative products based on the spirit of other red culture at the same time. Firstly, the red culture spirit of Guangzhou was analyzed, and the current situation of Peasant Movement Institute and its cultural and creative industry was investigated and analyzed. Secondly, a questionnaire survey was conducted on the tourists of Peasant Movement Institute, supplemented by literature review, to confirm the design positioning of cultural and creative products, thus designing the cultural and creative products based on the spirit of the red culture of Peasant Movement Institute. The overall brand was established, the design elements were extracted and the theme color was positioned to present the design method in a gradual way from the perspective, and carry out the design practice of the cultural and creative products of Peasant Movement Institute. With light and shadow as the series theme, the design of ornaments, gift stationery and daily necessities about Peasant Movement Institute was conducted. The design not only reflected the spiritual connotation of Guangzhou red culture, but also was in line with the age culture to meet the cultural needs of contemporary people. The design of cultural and creative products can attract a wide range of consumers and contribute to the promotion of urban culture and tourism.