汉字创意设计探究

汉字创意设计是创新精神的体现，也是当代设计风格与潮流的体现，优秀的汉字创意设计是商业竞争的重要手段，字体的创意设计作为创意产业子行业的一项重要内容，在促进国民经济发展中能起到较大的作用。汉字创意设计师必须吸收文化营养，夯实专业基础，不断充实创意库，采用头脑风暴（brain—storming）等方法获得好的汉字创意设计，同时还需讲究创意设计的原则和技巧。

Exploration on Creative Design of Chinese Characters

Character creative design is the embodiment both in the innovative spirit and the contemporary design style and trend. Excellent character creative design is an important approach in business competition. As an important sub-branch in creative industries, character creative design plays a significant role in promoting national economic development. Character creative designers have to absorb the cultural nutrition, lay solid foundation, enrich the creative library continuously and use brainstorming and other methods to obtain good character creative design, meanwhile the principles and techniques of creative design should also be taken into consideration.