机床产品外观家族化设计方法研究

企业形象要求同一企业不同产品外观具有相似性,给消费者留下深刻印象,促进产品销量。由此引出产品外观家族化设计概念,按照流程对形态、色彩、质感与面饰工艺、装饰件四要素进行分析,从典型产品提取外观家族化特征,运用到全系列产品并作适当调整,将修正后的结果返用于典型产品,验证后再全面用于普通产品,形成产品家族化形象。该设计方法运用于企业实际案例时,达到了较好的不同产品系列家族化效果。

Strategy of exterior familization design of machine tools

In order to give a deep impression on consumers,it is necessary to have similarity image in all product list in a enterprise. This initiate the concepts of exterior familization design of machine tools. Then give the flow chart of familization,analysis the elements of form,color,material,and decoration. After that draw features from a typical products,applied to the all range of products and make appropriate adjustments. Then return the amended results to the typical products,after validation,apply the final result to all range of products,finally elicit familization image. When in practical enterprise design,this method achieved expected results.